SUC+ Juice Bars

Overview
Drew's Elle met SUC+'s Pablo in 2007 to discuss his juice bar concept. Pablo flew in from Zurich, Switzerland, as he felt a London agency would provide the creativity he sought for his future bars. The two bonded instantly, and a brand identity was born. Drew created every brand element, from the menu boards to the staff uniforms to all marketing literature. SUC+ now has two successful bars in Switzerland with the third
to be announced in 2012.

Execution
Brand identity design; visual identity; icon design; signage; POS; marketing literature; packaging; retail space; menu boards; and website design.

Results
In 2011 SUC+ received the prestigious award for 'Best of Swiss Gastro – On the Move'.

"Howard Schultz – founder of Starbucks – once said "Everything is about people," and
it was with this sentence in mind that I met Elle in London. In next to no time I found out that Elle is not only a fully fledged professional in graphics and branding, but she also is a great talent in putting herself in other's shoes. She truly understood what I expected. We at SUC+ highly recommend Elle and her team at Drew for any issue, both in terms of brand communication and in terms of everything that is essential to bring
a brand and a consumer together."
Pablo Freire
Co-Founder, SUC+ Juice Bars