Pop Up Festival of Stories
Overview
Drew worked collaboratively with SWGD on Pop Up Festival of Stories, a brand new festival for London celebrating creativity through storytelling. The aim was to motivate and engage communities with books and stories, and the festival programme involved
a diverse range of artists, curators, events and activities. Curators included Catherine Johnson, Michael de Souza, Genevieve Webster, Joelle Taylor and Karin Littlewood.
Execution
Brand identity; visual language; marketing; programme design; stationery; signage; event and exhibition design; and advertising.
Results
Over 6,000 children, along with their friends and families, attended the festival at Coram's Fields and the Brunswick Centre. Founder Dylan Calder received a prestigious Google European Diversity Award on behalf of Pop Up Festival of Stories.






