Nineteen74

Overview
Drew has been working with Raoul Keil, founder of Nineteen74, since 2006. An inspiration and a forward-thinker, Raoul's vision was to unite the world of fashion creatives, and he strongly believed that every creative should have access to a promotional platform. He also strongly believed that fashion creatives should be able to connect with one another easily in order to work on projects together. To make the world a smaller place, his answer was a professional networking site – and his concept came prior to Facebook and LinkedIn really taking off.

We created a brand for Raoul with an underpinning message of 'taking flight'. So the business card was a luggage tag, the marketing literature was a boarding pass, and the step-by-step guide was an emergency instructions card. We went on to build an entire professional networking site that allowed fashion creatives to connect globally.

Following the success of the site, Raoul decided to create a glossy magazine promoting the members of Nineteen74.com. Schön! Magazine (meaning 'Beautiful' in German, the language of Raoul's motherland) has been a huge success and is now distributed in several major cities globally.

Execution
Brand identity design; visual identity; CMS website; marketing literature; events and exhibitions; stationery; invitations and HTML emails.

Results
45,000 global users to date and a nomination for a prestigious Webby Award in 2009.