Kneads Must

Overview
Drew met Una Tucker, founder of Kneads Must and inventor of the Kneader, in the summer of 2009. We were instantly taken with Una's drive and determination, and with the Kneader, a massage tool for the home or professional user. We felt that with a strong brand and packaging, Una would easily drive the Kneader into the marketplace.

We enlisted the help of Together and SUCK UK to manufacture the product and give expert marketing advice. Napoleon Creative developed the CD-ROM included in the packaging to demonstrate the Kneader to the user. The photographer Tyson Sadlo was then engaged to take some visual assets of the Kneader in use to be used on all marketing literature.

Execution
Rebrand; visual language; art direction; CMS website creative and code; packaging design; and marketing literature.

Results
The best result ever: the Kneader doesn't just exist, it also sells! We are really proud
of Una, all her hard work and her faith in us. Her belief has paid off.