Flock

Overview
Drew and SWGD collaborated on this exciting start-up brand after meeting founder Martyn Cuff in 2010. We hit it off to such a degree that Drew's Elle and Stephen are
now directors of the company.

Martyn is hugely enthusiastic and, having dreamed up the Flock concept whilst at
a Technology, Entertainment, Design (TED) conference in the States, says of the idea: "TED was incredibly inspirational, it created a real feeling that anything is possible. I felt that if I flapped my arms hard enough I would actually fly! I wanted to create something that would evoke the same feeling."

Flock was thereafter born, and is simply a platform from which to promote the world
of festivals. Any festival, whether it be an agricultural show, a comedy event, or a day
of family fun, should be accessible to everyone. We ensured there was an affiliation between the festival and travel companies.

Execution
Naming; brand identity design; CMS website creative; and marketing.

Results
Still in its beta stage, the Flock site has achieved over 260 ‘likes’ on Facebook, been accessed from 72 different countries, and been visited by 2,000 separate individuals.