Amoralia

Overview
Amoralia is a luxury maternity lingerie brand offering a beautiful, elegant range of maternity bras, nursing and feeding underwear, nightwear and swimwear. Drew has been working closely with Jules Canterbury and her team since 2006.

Execution
Rebrand; icon design; look book; packaging; marketing; POS; swing tickets; and exhibition graphics.

Results
During 2009 Amoralia underwent an overhaul and rebrand with the help of Drew. The results have been phenomenal and the brand has since grown from strength to strength. It is now seen as one of the leading maternity lingerie brands.